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| Year of Publication |
2006
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| Publisher |
Sage
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| City |
London
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| Download citation |
Publications
e-Marketing Adoption in Organizations, In Gray, C and Zappala, S (ed.) Impact of E-commerce on Consumers and Small Firms
Associate Professor, Department of Marketing
Citation: 1.E-Marketing Adoption in Organizations, In Gray, C and Zappala, S (ed.) Impact of E-Commerce on Consumers and Small Firms. London: Sage; 2006.
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Published by: Sage , 2006
London
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