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| Year of Publication |
2019
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| Journal |
International Journal of Industrial Engineering and Management 10 (2), 131-138, 2019
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Publications
The Impact of Perceived Advertising Creativity on Behavioural Intentions and Quality Perceptions in Mass Customization
Associate Professor, Department of Marketing
Citation: 1.The Impact of Perceived Advertising Creativity on Behavioural Intentions and Quality Perceptions in Mass Customization. International Journal of Industrial Engineering and Management 10 (2), 131-138, 2019. 2019.
In: International Journal of Industrial Engineering and Management 10 (2), 131-138, 2019
Published by: T Aichner, AM Shaltoni , 2019
google Scholar link: https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…
Cited by: 6