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| Year of Publication |
2018
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| Journal |
International Journal of Advertising 37 (4), 650-663, 2018
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Publications
The use of sampling methods in advertising research: A gap between theory and practice
Associate Professor, Department of Marketing
Citation: 1.The use of sampling methods in advertising research: A gap between theory and practice. International Journal of Advertising 37 (4), 650-663, 2018. 2018.
In: International Journal of Advertising 37 (4), 650-663, 2018
Published by: M Sarstedt, P Bengart, AM Shaltoni, S Lehmann , 2018
google Scholar link: https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…
Cited by: 211