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| Year of Publication |
2022
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| Journal |
Journal of Service Management
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| Volume |
33
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| Issue |
3
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| Download citation |
Publications
The Invisible Leash: When Human Brands Hijack Corporate Brands’ Consumer Relationships
Senior Lecturer, Department of Marketing
Citation: 1.The Invisible Leash: When Human Brands Hijack Corporate Brands’ Consumer Relationships. Journal of Service Management. 2022;33(3).
In: Journal of Service Management
Published by: , 2022
google Scholar link:
Cited by: