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| Year of Publication |
2025
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| Journal |
Journal of Business Research
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| Volume |
194
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| Issue |
115280
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| Download citation |
Publications
Blurred lines? Disentangling the roles of consumers’ influencer-and brand engagement in shaping brand performance
Senior Lecturer, Department of Marketing
Citation: 1.Blurred lines? Disentangling the roles of consumers’ influencer-and brand engagement in shaping brand performance. Journal of Business Research. 2025;194(115280).
In: Journal of Business Research
Published by: , 2025
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Cited by: