A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand

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Year of Publication	2023
Journal	Journal of Consumer Marketing
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31-12-2023

Dr. Nourah Abdulaziz Alfayez

Assistant Professor, Department of Management

Citation: 1.A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand. Journal of Consumer Marketing. 2023.

In: Journal of Consumer Marketing

Published by: , 2023

google Scholar link: https://scholar.google.com/citations?view_op=view_citation&hl=en&user=rxMEP5oAA…

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