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| Year of Publication |
2014
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| Conference Name |
Doctoral Student Conference in Sustainable Operations, Logistics and Supply Chain Management, Sheffield
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| Date Published |
1 june
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| Conference Location |
Sheffield, UK
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| Download citation |
Publications
Improving the impact of promotions for fast-moving consumer goods through the use of enhanced management information
Assistant Professor, Department Operations and Project Management
Citation: 1.Improving the impact of promotions for fast-moving consumer goods through the use of enhanced management information. In: Doctoral Student Conference in Sustainable Operations, Logistics and Supply Chain Management, Sheffield. Sheffield, UK; 2014.
In: Doctoral Student Conference in Sustainable Operations, Logistics and Supply Chain Management, Sheffield
Published by: , 2014
Sheffield, UK
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Cited by: