Can Frontline Employees Help Consumers Improve Their Financial Planning Behavior? Implications From Triadic Analysis

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Year of Publication	2024
Journal	European Journal of Marketing
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01-10-2024

Welf Hermann Weiger

Associate Professor, Chair of Marketing Department, Department of Marketing

Citation: 1.Siahtiri V, Weiger WH, Tetteh-Afi C, Kraemer T. Can Frontline Employees Help Consumers Improve Their Financial Planning Behavior? Implications From Triadic Analysis. European Journal of Marketing. 2024.

In: European Journal of Marketing

Published by: , 2024

google Scholar link: https://www.emerald.com/insight/content/doi/10.1108/EJM-02-2023-0127/full/html

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