Behavioral Engagement in Social Media: Measurement, Antecedents, and Purchase Consequences

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Year of Conference	2017
Conference Name	ISMS Marketing Science Conference
Volume	39
Publisher	INFORMS
Conference Location	Los Angeles, USA
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22-02-2020

Welf Hermann Weiger

Associate Professor, Chair of Marketing Department, Department of Marketing

Citation: 1.Behavioral Engagement in Social Media: Measurement, Antecedents, and Purchase Consequences. ISMS Marketing Science Conference. 2017;39.

In: ISMS Marketing Science Conference

Published by: INFORMS , 2017

Los Angeles, USA

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