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| Year of Publication |
2021
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| Journal |
Journal of Service Management, 2021
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| Download citation |
Publications
Content versus community focus in live streaming services: how to drive engagement in synchronous social media
Associate Professor, Chair of Marketing Department, Department of Marketing
Citation: 1.Content versus community focus in live streaming services: how to drive engagement in synchronous social media. Journal of Service Management, 2021. 2021.
In: Journal of Service Management, 2021
Published by: JN Giertz, WH Weiger, M Törhönen, J Hamari , 2021
google Scholar link: https://scholar.google.com/citations?view_op=view_citation&hl=en&user=ZqVJLwUAA…
Cited by: 11