How Marketer-generated Content in Social Media Impacts Sales Along the Sentiment Cycle

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Year of Conference	2019
Conference Name	ISMS Marketing Science Conference
Volume	41
Publisher	INFORMS
Conference Location	Rome, Italy
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22-02-2020

Welf Hermann Weiger

Associate Professor, Chair of Marketing Department, Department of Marketing

Citation: 1.How Marketer-generated Content in Social Media Impacts Sales Along the Sentiment Cycle. ISMS Marketing Science Conference. 2019;41.

In: ISMS Marketing Science Conference

Published by: INFORMS , 2019

Rome, Italy

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