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| Year of Publication |
2017
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| Journal |
Journal of Service Management 28 (1), 2017
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| Volume |
28
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| Issue |
1
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| Number of Pages |
133-156
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| Download citation |
Publications
Leveraging marketer-generated appeals in online brand communities: an individual user-level analysis
Associate Professor, Chair of Marketing Department, Department of Marketing
Citation: 1.Leveraging marketer-generated appeals in online brand communities: an individual user-level analysis. Journal of Service Management 28 (1), 2017. 2017;28(1):133-156.
In: Journal of Service Management 28 (1), 2017
Published by: WH Weiger, HA Wetzel, M Hammerschmidt , 2017
google Scholar link: https://scholar.google.com/citations?view_op=view_citation&hl=en&user=ZqVJLwUAA…
Cited by: 35