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Year of Conference
2019
Conference Name
Marketing Strategy meets Wall Street
Volume
6
Conference Location
Fontainebleau, France
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Quantifying Investor Returns from Brand Buzz: The Interplay of Brand Buzz Aggregation and Dispersion Metrics

Welf Hermann Weiger

Associate Professor, Chair of Marketing Department, Department of Marketing

Citation: 1.Quantifying Investor Returns from Brand Buzz: The Interplay of Brand Buzz Aggregation and Dispersion Metrics. Marketing Strategy meets Wall Street. 2019;6.

In: Marketing Strategy meets Wall Street

Published by: , 2019

Fontainebleau, France

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