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| Year of Conference |
2017
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| Conference Name |
Baker Retailing Center Conference
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| Volume |
2
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| Publisher |
Baker Retailing Center, The Wharton School
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| Conference Location |
Philadelphia, USA
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| Download citation |
Publications
Should Marketers Pull the Strings? How to Shape the Impact of Persuasion on Consumer Engagement in Social Media
Associate Professor, Chair of Marketing Department, Department of Marketing
Citation: 1.Should Marketers Pull the Strings? How to Shape the Impact of Persuasion on Consumer Engagement in Social Media. Baker Retailing Center Conference. 2017;2.
In: Baker Retailing Center Conference
Published by: Baker Retailing Center, The Wharton School , 2017
Philadelphia, USA
google Scholar link:
Cited by: