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| Year of Conference |
2017
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| Conference Name |
AMA Winter Academic Conference
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| Publisher |
American Marketing Association
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| Conference Location |
Orlando, USA
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| Download citation |
Publications
Signals From the Echoverse ? The Informational Value of Brand Buzz Dispersion
Associate Professor, Chair of Marketing Department, Department of Marketing
Citation: 1.Signals From the Echoverse ? The Informational Value of Brand Buzz Dispersion. AMA Winter Academic Conference. 2017.
In: AMA Winter Academic Conference
Published by: American Marketing Association , 2017
Orlando, USA
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Cited by: