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| Year of Conference |
2018
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| Conference Name |
AMA Summer Academic Conference
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| Volume |
29
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| Publisher |
American Marketing Association
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| Download citation |
Publications
Stand by me: Escaping the webrooming dilemma through integrating product presentation technologies and product reviews
Associate Professor, Chair of Marketing Department, Department of Marketing
Citation: 1.Stand by me: Escaping the webrooming dilemma through integrating product presentation technologies and product reviews. AMA Summer Academic Conference. 2018;29.
In: AMA Summer Academic Conference
Published by: American Marketing Association , 2018
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Cited by: