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| Year of Publication |
2022
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| Journal |
Journal of Service Management
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| Volume |
33
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| Start Page |
485
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| Issue |
3
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| Number of Pages |
10
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| Download citation |
Publications
The invisible leash: when human brands hijack corporate brands' consumer relationships
Associate Professor, Chair of Marketing Department, Department of Marketing
Citation: 1.Giertz J, Hollebeek LD, Weiger WH, Hammerschmidt M. The invisible leash: when human brands hijack corporate brands’ consumer relationships. Journal of Service Management. 2022;33(3):10.
In: Journal of Service Management
Published by: JN Giertz, LD Hollebeek, WH Weiger, M Hammerschmidt , 2022
google Scholar link: https://scholar.google.com/citations?view_op=view_citation&hl=en&user=ZqVJLwUAA…
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