No Result Found
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| Year of Publication |
2019
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| Journal |
European journal of marketing, 2019
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| Volume |
53
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| Issue |
9
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| Number of Pages |
1808-1832
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| Download citation |
Publications
Who’s pulling the strings? The motivational paths from marketer actions to user engagement in social media
Associate Professor, Chair of Marketing Department, Department of Marketing
Citation: 1.Who’s pulling the strings? The motivational paths from marketer actions to user engagement in social media. European journal of marketing, 2019. 2019;53(9):1808-1832.
In: European journal of marketing, 2019
Published by: WH Weiger, HA Wetzel, M Hammerschmidt , 2019
google Scholar link: https://scholar.google.com/citations?view_op=view_citation&hl=en&user=ZqVJLwUAA…
Cited by: 17