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| Year of Publication |
2020
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| Journal |
European Journal of Marketing
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| Volume |
54
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| Issue |
8
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| Number of Pages |
1839-1864
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| Download citation |
Publications
Consumer Preferences for Gender Typicality in Front-Line Services Staff in the United States vis-à-vis South Korea: an experimental approach
Professor of Management, College of Business, Department of Management, Ph.D. (Cambridge)
Citation: 1.Consumer Preferences for Gender Typicality in Front-Line Services Staff in the United States vis-à-vis South Korea: an experimental approach. European Journal of Marketing. 2020;54(8):1839-1864.
In: European Journal of Marketing
Published by: Timming, A.R.; Baumann, C. and Gollan, P.J. , 2020
google Scholar link: https://www.emerald.com/insight/content/doi/10.1108/EJM-06-2018-0365/full/html
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