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Year of Publication
2024
Journal
Celebrity Studies
Number of Pages
1-28
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Necro-branding: Elvis Presley as a necro-celebrity

Professor of Management, College of Business, Department of Management, Ph.D. (Cambridge)

Citation: 1.Necro-branding: Elvis Presley as a necro-celebrity. Celebrity Studies. 2024:1-28.

In: Celebrity Studies

Published by: Baumann, C., Knowles, J., Timming, A. R., Price, D. P., Dahana, W. D., & Shen, Y. , 2024

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