No Result Found
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| Year of Publication |
2023
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| Journal |
Journal of Retailing and Consumer Services
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| Volume |
74
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| Number of Pages |
1-9
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| Download citation |
Publications
Why Do Consumers Prefer One Brand Over Another? The Economics and Sociology of Brand Competitiveness
Professor of Management, College of Business, Department of Management, Ph.D. (Cambridge)
Citation: 1.Why Do Consumers Prefer One Brand Over Another? The Economics and Sociology of Brand Competitiveness. Journal of Retailing and Consumer Services. 2023;74:1-9.
In: Journal of Retailing and Consumer Services
Published by: Della Lena, S. and Timming, A.R. , 2023
google Scholar link: https://www.sciencedirect.com/science/article/pii/S0969698923001637?via%3Dihub#…
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