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The textbook for the BIO224 "Human Physiology and Anatomy" 2nd year biomedical science major course, spring semester, 4 credit hours, of which 1 crh for labs: Title: Essentials of Human Anatomy & Physiology with MasteringA&P, 10th Edition, 2011 Author: Elaine N. Marieb Publisher: Benjamin Cummings ISBN-10: 0321732022 ISBN-13: 978-0321732026 Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0cm; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;}

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Marketing has been formally defined by the American marketing association as the activity,set of institutions, and processes for creating, communicating, delivering, and exchangingoffers that have value for customers, clients, partners, and society at large. This coursepresents a broad overview of the main marketing concepts and activities while also providingin-depth knowledge of key marketing issues such as segmentation, positioning, branding andnew product development. A key emphasis of the course is the importance of recognizingthat the customer is the fundamental asset of a corporation. A range of assessment tools areused to facilitate learning in this course such as in class assignments.